What to expect from serums

Choosing between beauty products such as serums, creams, lotions and moisturizers can get confusing. The sole distinguishing factor is that unlike other formulas, serums comprise smaller molecules so the main ingredients are delivered deeper into the skin to provide quicker results. Some of the most commonly used ingredients in serums include vitamins, antioxidants and acids.

We suggest reaching for serums containing lactic and glycolic acid if you're looking to remove dead skin. If your skin needs an antioxidant boost, look for a serum based of CoQ10, which works best in serum form. You can find vitamins such as A, C, and E in serums that target aging.

Have dull skin? Try a serum with natural skin brighteners like willow bark extract and rose. If you feel your serum isn't doing your skin much good, check that it contains hyaluronic acid, which allows the serum to penetrate deeper and stimulate new cell growth. Lastly, you can ward off signs of aging with a serum containing peptides and growth factors, which are delivered more potently and effectively in liquid form.

For more information, visit NewBeauty.