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It all started in 1957, when a Paris pharmacist with a fascination for phytotherapy and aromatherapy founded NUXE. In 1989, Aliza Jabès took over the brand and did her best to revive a pioneering cosmetological concept combining nature, health and beauty. Aliza Jabès’ unchallenged passion for plants combined with a gifted anticipation of women needs allowed NUXE to become a unique brand, with strong beliefs in its roots and authenticity. The numerous awards received by NUXE over the years are here to tell the tale of a brand integrity praised by both professionals and consumers. NUXE is a subtle combination between Nature and Luxe (Luxury).
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