Eye shadow gives you the opportunity to add a playful, sultry, or illuminating twist to your look. Used in different combinations, eye shadows can help you to create a number of effects. You can drastically impact your appearance, whether you want your eyes to appear smoky for a night out or prefer a fresh, light look for the office.

Eye shadows come in a variety of formulas, allowing you to customize your routine to your preferences. Shadows can come in the form of a pencil that you use to color directly onto your eyelids or as loose powder that is applied with a brush, cotton swab, or applicator. Still, more formulas have been developed as creams or mousses, allowing for easy application and blending.

Many eye shadow products come with a variety of colors in one package. In this way, you can use the suggested combinations to highlight your eyes and to perfect your look. This allows you to try different combinations and styles, expanding your color options.

If you already know the specific color you are looking for, it is often possible to purchase a trial size with just that color. This will help you get the most for your money after you have determined your favorite shades.