Of the five senses, the powerful sense of smell is commonly misunderstood and underrated. It can evoke long-forgotten happy memories and create positive emotions. The savvy man will use this to his advantage, whether he wants to make a positive impression at work or snag a little female attention. A man who wears fragrance is masculine. It's as good as saying, “I'm confident. I take care of myself. I know what I like.”

Fragrance is a highly subjective choice, but, unlike food, the wearer's choice is also shared with others. That may be why some men shy away from choosing anything heavier than a fragrant bar of soap. Comfort levels for wearing fragrance may range from subtle to generous; either way, we have fragrance products suitable for every occasion. From shaving cream, body lotion, aftershave, to cologne, we have something he will love wearing before, during, or after work.

Fragrance has the power to change his mood, and yours. And who doesn't need a boost after a hard day of work? Can't decide? Try one of our classic or best-selling lines first.

Whether it's a Calvin Klein fragrance or Jack Black signature scent, he will definitely wear the advantage.