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being TRUE


Embodying the best in current, ancient and future technologies, being TRUE transforms your beauty to improve your skin and soul. Originating from the Spa Industry in 2004, being TRUE pioneered the vision of offering performance products and spa services that deliver both wellness experience and dermatological results – coexisting in color cosmetics, skin and body care. Experiential and efficacious, being TRUE targeted skin care addresses all skin types and conditions, as therapeutic essential oils compliment the true being. Demanding more than makeup, cosmetics with treatment based color meets the ever changing needs of today’s woman, from 16 to 60 – classic to expressive. Body care unites luxury well being with anti-aging benefits to nurture skin and mind as being TRUE's signature treatments and products deliver dramatic results and rewards.
A light, modern cream that undoes damage to sensitive skin.
$70.00
UE019
In Stock
 
A daily requirement for the maintenance of being TRUE tools.
REG $20.00 NOW $10.00
UE204
In Stock
 
This finely-pressed mineral foundation provides an elegant texture and naked-feeling finish.
$43.50
UE068
In Stock
 
This energizing cream helps skin act like its younger self.
$70.00
UE006
In Stock
Elegant, expressive eye shadow with a flattering finish and mineral protection.
REG $16.00 NOW $8.00
UE087
In Stock
 
Elegant, expressive eye shadow with a flattering finish and mineral protection.
REG $16.00 NOW $8.00
UE096
In Stock
 
Anti-aging pigment rich eye shadow.
REG $16.00 NOW $8.00
UE210
In Stock
 
Lifts face, neck, décolleté or anywhere else to spectacular and sensual results.
$92.00
UE030
In Stock
This skin-improving formula speeds exfoliation and healing while giving anti-aging benefits.
$54.00
UE015
In Stock
 
A natural brush expertly designed for a stress-free powder application.
$53.00
UE203
In Stock
 
This pre-event secret weapon makes skin idyllic and creates a perfect surface for makeup.
REG $44.00 NOW $22.00
UE013
In Stock
 
Elegant, expressive eye shadow with a flattering finish and mineral protection.
REG $16.00 NOW $8.00
UE097
In Stock
$50 off your $200 purchase use code FUN50 | $20 off your $100 purchase use code FUN20 — Shop Now »
Our Best Values! Our Best Values! Looking for a great deal? See our huge selection of special values. SHOP NOW »
Free deluxe size r3p Cream from Dr. Brandt — Shop Now » Free deluxe size r3p Cream from Dr. Brandt. SHOP NOW »
Free deluxe size Cranberry Toner from ARCONA — Shop Now » Free deluxe size Cranberry Toner from ARCONA. SHOP NOW »
expert beauty advice EXPERT BEAUTY ADVICE: Get expert answers to some frequently asked questions on a variety of skin care topics and resolve some of your most perplexing beauty dilemmas. YOUR QUESTIONS ANSWERED »

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