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being TRUE


Embodying the best in current, ancient and future technologies, being TRUE transforms your beauty to improve your skin and soul. Originating from the Spa Industry in 2004, being TRUE pioneered the vision of offering performance products and spa services that deliver both wellness experience and dermatological results – coexisting in color cosmetics, skin and body care. Experiential and efficacious, being TRUE targeted skin care addresses all skin types and conditions, as therapeutic essential oils compliment the true being. Demanding more than makeup, cosmetics with treatment based color meets the ever changing needs of today’s woman, from 16 to 60 – classic to expressive. Body care unites luxury well being with anti-aging benefits to nurture skin and mind as being TRUE's signature treatments and products deliver dramatic results and rewards.
Ultra-rich pigment for lining eyes, for wet or dry use.
REG $16.00 NOW $8.00
UE110
In Stock
 
Completely dissolves stubborn makeup while minimizing the tugging that ages delicate skin.
$29.00
UE024
In Stock
 
Anti-aging pigment rich eye shadow.
$16.50
UE209
In Stock
 
Absorbs oil all day, provides clean hydration, and helps makeup stay in place.
$54.00
UE012
In Stock
Rich, creamy, full-coverage color with anti-aging benefits.
REG $24.00 NOW $12.00
UE147
In Stock
 
This finely-pressed mineral foundation provides an elegant texture and naked-feeling finish.
REG $42.00 NOW $21.00
UE076
In Stock
 
Real-life color designed to capture the natural blush of youthful, healthy skin.
$16.50
UE119
In Stock
 
Rich, creamy, full-coverage color with anti-aging benefits.
REG $24.00 NOW $12.00
0.16oz | UE151
In Stock
Ultra-rich pigment for lining eyes, for wet or dry use.
REG $16.00 NOW $8.00
UE113
In Stock
 
Rich, creamy, full-coverage color with anti-aging benefits.
REG $24.00 NOW $12.00
UE145
In Stock
 
Anti-aging pigment rich eye shadow.
REG $16.00 NOW $8.00
UE212
In Stock
 
Elegant, expressive eye shadow with a flattering finish and mineral protection.
REG $16.00 NOW $8.00
UE109
In Stock
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expert beauty advice EXPERT BEAUTY ADVICE: Get expert answers to some frequently asked questions on a variety of skin care topics and resolve some of your most perplexing beauty dilemmas. YOUR QUESTIONS ANSWERED »

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