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being TRUE


Embodying the best in current, ancient and future technologies, being TRUE transforms your beauty to improve your skin and soul. Originating from the Spa Industry in 2004, being TRUE pioneered the vision of offering performance products and spa services that deliver both wellness experience and dermatological results – coexisting in color cosmetics, skin and body care. Experiential and efficacious, being TRUE targeted skin care addresses all skin types and conditions, as therapeutic essential oils compliment the true being. Demanding more than makeup, cosmetics with treatment based color meets the ever changing needs of today’s woman, from 16 to 60 – classic to expressive. Body care unites luxury well being with anti-aging benefits to nurture skin and mind as being TRUE's signature treatments and products deliver dramatic results and rewards.
Developed specifically for customizable coverage for under eye darkness, blemishes and discoloration.
$31.00
UE040
In Stock
 
A botanical conditioning gel designed to hold brows in place.
$16.50
UE128
In Stock
 
This finely-pressed mineral foundation provides an elegant texture and naked-feeling finish.
REG $42.00 NOW $21.00
UE075
In Stock
 
Volume, length and curl all in one flake-free formula.
$22.50
UE127
In Stock
Rich, creamy, full-coverage color with anti-aging benefits.
REG $24.00 NOW $12.00
UE149
In Stock
 
Sheer alone and ideal for layering with powder blush, this lets you look like you're glowing from within.
REG $22.00 NOW $11.00
UE135
In Stock
 
Elegant, expressive eye shadow with a flattering finish and mineral protection.
REG $16.00 NOW $8.00
UE089
In Stock
 
Designed to be customized with cache eye shadow, eye definer or powder blush.
$5.00
UE085
In Stock
Rich, creamy, full-coverage color with anti-aging benefits.
REG $24.00 NOW $12.00
UE146
In Stock
 
Use this crushed mineral color anywhere you wish to highlight with modern luster.
REG $20.00 NOW $10.00
0.5oz | UE122
In Stock
 
Ultra-rich pigment for lining eyes, for wet or dry use.
REG $16.00 NOW $8.00
UE110
In Stock
 
Completely dissolves stubborn makeup while minimizing the tugging that ages delicate skin.
$29.00
UE024
In Stock
$50 off your $200 purchase use code FUN50 | $20 off your $100 purchase use code FUN20 — Shop Now »
Our Best Values! Our Best Values! Looking for a great deal? See our huge selection of special values. SHOP NOW »
Free deluxe size r3p Cream from Dr. Brandt — Shop Now » Free deluxe size r3p Cream from Dr. Brandt. SHOP NOW »
Free deluxe size Cranberry Toner from ARCONA — Shop Now » Free deluxe size Cranberry Toner from ARCONA. SHOP NOW »
expert beauty advice EXPERT BEAUTY ADVICE: Get expert answers to some frequently asked questions on a variety of skin care topics and resolve some of your most perplexing beauty dilemmas. YOUR QUESTIONS ANSWERED »

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