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being TRUE


Embodying the best in current, ancient and future technologies, being TRUE transforms your beauty to improve your skin and soul. Originating from the Spa Industry in 2004, being TRUE pioneered the vision of offering performance products and spa services that deliver both wellness experience and dermatological results – coexisting in color cosmetics, skin and body care. Experiential and efficacious, being TRUE targeted skin care addresses all skin types and conditions, as therapeutic essential oils compliment the true being. Demanding more than makeup, cosmetics with treatment based color meets the ever changing needs of today’s woman, from 16 to 60 – classic to expressive. Body care unites luxury well being with anti-aging benefits to nurture skin and mind as being TRUE's signature treatments and products deliver dramatic results and rewards.
Rich, creamy, full-coverage color with anti-aging benefits.
$24.00
UE144
In Stock
 
Volume, length and curl all in one flake-free formula.
$22.50
UE127
In Stock
 
A botanical conditioning gel designed to hold brows in place.
$16.50
UE128
In Stock
 
This finely-pressed mineral foundation provides an elegant texture and naked-feeling finish.
REG $42.00 NOW $21.00
UE075
In Stock
Real-life color designed to capture the natural blush of youthful, healthy skin.
$16.50
UE117
In Stock
 
Anti-aging pigment rich eye shadow.
$16.50
UE209
In Stock
 
This finely-pressed mineral foundation provides an elegant texture and naked-feeling finish.
REG $42.00 NOW $21.00
UE076
In Stock
 
Real-life color designed to capture the natural blush of youthful, healthy skin.
$16.50
UE119
In Stock
Perfect for laying down neutral pigments across the entire lid.
REG $32.00 NOW $16.00
UE191
In Stock
 
This pre-event secret weapon makes skin idyllic and creates a perfect surface for makeup.
REG $44.00 NOW $22.00
UE013
In Stock
 
A taklon brush for the most natural blush and true-to-your-skin finish.
REG $36.00 NOW $18.00
UE189
In Stock
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Free deluxe size r3p Cream from Dr. Brandt — Shop Now » Free deluxe size r3p Cream from Dr. Brandt. SHOP NOW »
Free deluxe size Cranberry Toner from ARCONA — Shop Now » Free deluxe size Cranberry Toner from ARCONA. SHOP NOW »
expert beauty advice EXPERT BEAUTY ADVICE: Get expert answers to some frequently asked questions on a variety of skin care topics and resolve some of your most perplexing beauty dilemmas. YOUR QUESTIONS ANSWERED »

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