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being TRUE


Embodying the best in current, ancient and future technologies, being TRUE transforms your beauty to improve your skin and soul. Originating from the Spa Industry in 2004, being TRUE pioneered the vision of offering performance products and spa services that deliver both wellness experience and dermatological results – coexisting in color cosmetics, skin and body care. Experiential and efficacious, being TRUE targeted skin care addresses all skin types and conditions, as therapeutic essential oils compliment the true being. Demanding more than makeup, cosmetics with treatment based color meets the ever changing needs of today’s woman, from 16 to 60 – classic to expressive. Body care unites luxury well being with anti-aging benefits to nurture skin and mind as being TRUE's signature treatments and products deliver dramatic results and rewards.
Rich, creamy, full-coverage color with anti-aging benefits.
REG $24.00 NOW $12.00
UE149
In Stock
 
Sheer alone and ideal for layering with powder blush, this lets you look like you're glowing from within.
REG $22.00 NOW $11.00
UE135
In Stock
 
A daily requirement for the maintenance of being TRUE tools.
REG $20.00 NOW $10.00
UE204
In Stock
 
Rich, creamy, full-coverage color with anti-aging benefits.
REG $24.00 NOW $12.00
UE146
In Stock
Use this crushed mineral color anywhere you wish to highlight with modern luster.
REG $20.00 NOW $10.00
0.5oz | UE122
In Stock
 
Rich, creamy, full-coverage color with anti-aging benefits.
REG $24.00 NOW $12.00
UE147
In Stock
 
Rich, creamy, full-coverage color with anti-aging benefits.
REG $24.00 NOW $12.00
0.16oz | UE151
In Stock
 
Rich, creamy, full-coverage color with anti-aging benefits.
REG $24.00 NOW $12.00
UE145
In Stock
Created to fit the natural contours of the face for perfect blending.
$10.50
UE205
In Stock
 
Designed as a precision tool for an even application of lip color.
REG $22.00 NOW $11.00
UE195
In Stock
 
Modern color meets sophisticated shine to create dimension and movement for the illusion of fullness.
REG $22.00 NOW $11.00
0.29oz | UE180
In Stock
 
Hydrating, sheer to medium color with anti-aging benefits.
REG $24.00 NOW $12.00
UE143
In Stock
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expert beauty advice EXPERT BEAUTY ADVICE: Get expert answers to some frequently asked questions on a variety of skin care topics and resolve some of your most perplexing beauty dilemmas. YOUR QUESTIONS ANSWERED »

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