Embodying the best in current, ancient, and future technologies, Being TRUE transforms your beauty to improve your skin and soul. Originating from the Spa Industry in 2004, Being TRUE pioneered the vision of offering performance products and spa services that deliver both wellness experience and dermatological results – coexisting in color cosmetics, skin and body care. Experiential and efficacious, Being TRUE targeted skin care addresses all skin types and conditions, as therapeutic essential oils compliment the true being. Demanding more than makeup, cosmetics with treatment based color meets the ever changing needs of today’s woman, from 16 to 60 – classic to expressive. Body care unites luxury well being with anti-aging benefits to nurture skin and mind as Being TRUE's signature treatments and products deliver dramatic results and rewards.
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being TRUE anti-aging youth revealing complex  Being TRUE Protective Illuminating Concealer: Medium  being TRUE essential pore and complexion refiner 
An idebenone-powered formula that promotes and maintains smoother, younger-looking skin.  Developed specifically for customizable coverage for under eye darkness, blemishes and discoloration.  Essential daily exfoliation and pore-refinement for oily and combination skin. 
     
     
$110.00      |  UE001  $30.00      |  UE040  $52.00      |  UE028 
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being TRUE hy-performance mascara - obsidian  being TRUE transforming skin-tint: fair-medium  being TRUE balancing antioxidant mask 
Volume, length and curl all in one flake-free formula.  This liquid foundation instantly transforms stressed skin back to a youthful, even-toned complexion.  A refreshing, awakening gel mask packed with deeply hydrating skin-repairers. 
     
     
$22.00      |  UE127  $46.00      |  UE044  $44.00      |  UE010 
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being TRUE Interference Color-Rich Eye Shadow-Graphite  being TRUE comforting cream cleanser  being TRUE transforming mineral mist 
Anti-aging pigment rich eye shadow.  Deeply and carefully cleanses sensitive skin and brightens via botanicals.  Activate the potential of your foundation and skin with this must-have finishing step. 
     
     
$16.00      |  UE211  $35.00      |  UE018  $16.00    1oz  |  UE084 
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