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being TRUE

Embodying the best in current, ancient and future technologies, being TRUE transforms your beauty to improve your skin and soul. Originating from the Spa Industry in 2004, being TRUE pioneered the vision of offering performance products and spa services that deliver both wellness experience and dermatological results – coexisting in color cosmetics, skin and body care. Experiential and efficacious, being TRUE targeted skin care addresses all skin types and conditions, as therapeutic essential oils compliment the true being. Demanding more than makeup, cosmetics with treatment based color meets the ever changing needs of today’s woman, from 16 to 60 – classic to expressive. Body care unites luxury well being with anti-aging benefits to nurture skin and mind as being TRUE's signature treatments and products deliver dramatic results and rewards.

 Home » Brands » being TRUE

This finely-pressed mineral foundation provides an elegant texture and naked-feeling finish.
$42.00
    |  UE070
In Stock

Lightweight moisturizing care for those who fear heavier products.
$64.00
    |  UE009
In Stock

This liquid foundation instantly transforms stressed skin back to a youthful, even-toned complexion.
$46.00
    |  UE046
In Stock

Volume, length and curl all in one flake-free formula.
$22.00
    |  UE127
In Stock


This finely-pressed mineral foundation provides an elegant texture and naked-feeling finish.
$42.00
    |  UE068
In Stock

All-inclusive for complexion perfection, this kit allows beginners to try, travelers to refill, and fashionistas to treasure.
A $200 Value
$75.00
    |  UE081
In Stock

A sophisticated way to stop the main cause of premature aging, damage and hyperpigmentation.
$36.00
    |  UE031
In Stock

A lightening, brightening formula with idebenone, for an overall younger-looking complexion.
$110.00
    |  UE002
In Stock


A gentle, oil-based cleanser with replenishing and protective ingredients.
$35.00
    |  UE005
In Stock

This liquid foundation instantly transforms stressed skin back to a youthful, even-toned complexion.
$46.00
    |  UE044
In Stock

A natural brush designed for a controlled and even application of mineral foundation.
$42.00
    |  UE196
In Stock

This finely-pressed mineral foundation provides an elegant texture and naked-feeling finish.
$42.00
    |  UE069
In Stock

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Instant Spaloot Savings: $50 off $200 or $20 off $100. Learn More »