It all started in 1957, when a Paris pharmacist with a fascination for phytotherapy and aromatherapy founded NUXE. In 1989, Aliza Jabès took over the brand and did her best to revive a pioneering cosmetological concept combining nature, performance and sensuality.
Aliza Jabès’ unchallenged passion for plants combined with a gifted anticipation of women needs allowed NUXE to become a unique brand, with strong beliefs in its roots and authenticity. The numerous awards received by NUXE over the years are here to tell the tale of a brand integrity praised by both professionals and consumers.
NUXE is a subtle combination between Nature and Luxe (Luxury). NUXE products feature an exclusive patented preservative system and are free from mineral oils, animal ingredients and artificial coloring.